Layered mockups of the NXTLVL Recruiting website homepage and service pages, featuring bold typography, dark background, and scroll-triggered animations for HR campaigns and social recruiting.

2025

NXTLVLRECRUITING – Brand Identity & Website Implementation

NXTLVL Recruiting

I was solely responsible for the complete digital execution of the NXTLVL Recruiting platform — from UX and visual identity to responsive implementation in Wix Studio.
The project included:
• Website structure and layout
• UI design system (cards, typography, gradients, forms)
• SEO-optimized CMS setup
• Mobile responsiveness and animated sections
• Original logo concept and branding direction
Although a different logo was ultimately chosen by the team, my visual concept helped define the tone and layout of the full site. The checkmark “V” motif and bold contrast typography influenced the interface design, card layout, and color system.
As the platform remains in ongoing development, visual updates are continuously made in collaboration with the team. While this brings design consistency challenges, it also allowed me to flexibly adapt and maintain a strong user experience within an evolving creative framework.
This project reflects not only my ability to shape a digital product from concept to launch, but also my commitment to collaborative thinking, design clarity, and creating meaningful user-first experiences with care and creativity.

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Animated social recruiting banner with floating job ad UI and logos from LinkedIn, TikTok, YouTube, and Instagram

Animated Hero Banner – Social Recruiting Concept

This is a bold, multi-layered hero banner using depth-enhancing parallax scroll-triggered visuals and floating UI elements to simulate a sense of spatial hierarchy and movement. Designed to create dimensionality and focus, the layout introduces the concept of social recruiting across platforms like LinkedIn, YouTube, TikTok, and Instagram. It sets a dynamic, modern tone and highlights cross-channel talent attraction.

Scroll-animated impact section showing performance metrics like 650,000 applications and 500 clients

Animated “Impact in Zahlen” Section

This section animates into view as the user scrolls, revealing key performance metrics like application volume, client count, and media partnerships. Each number fades in sequentially with a soft scroll-triggered motion, creating a cohesive flow that reinforces trust and credibility. Designed as part of the homepage to build brand authority through measurable results.

Parallax scrolling section showing job advertising services like multiposting and employer branding with layered animations

Parallax Service Breakdown for Job Advertising

This horizontally structured section showcases the full service offering — from multiposting to employer branding — using layered design and subtle parallax effects. As the user scrolls, background patterns and text elements move independently, creating depth while maintaining a cohesive brand look. The visual language reinforces Wiedererkennung (recognizability) and user focus through motion design.

Original NXTLVL Recruiting Logo Concept

My initial logo concept featured a clean sans-serif wordmark with a custom-designed purple checkmark integrated into the “V”. The checkmark was precisely aligned with the typography grid for pixel-perfect consistency and scalability. The design aimed to reflect digital confidence, clarity, and trust.

Although this version was not selected in the final rollout, it defined the early visual tone and inspired other stylistic elements across the website.