My story began with a camera in hand and the open sea around me. For six years I worked on cruise ships as a photographer and photo manager, capturing portraits, studio sessions, and countless moments of people on their journeys. Those years taught me to look closely, to find beauty in both fleeting expressions and faraway places. Before that, I had stepped into storytelling through an internship in journalism, learning how words — just like images — can shift perspective.

 

Life then carried me to Germany, where I studied, worked, and raised my daughter. After a separation, I moved to Berlinto continue my studies and take a new direction. One of the most formative experiences was my internship at Roland Berger, a global consulting firm. My mentor there saw potential in me and, after the internship, offered a two-year contract as Junior Art Director. It became a time of intense learning, creativity, and collaboration.

 

When management changed, so did my path — this time into freelancing. Since then, I’ve built my own journey in marketing, design, websites, and creative direction. Freelancing has never been static: it demands continuous learning, flexibility, and curiosity. It has allowed me to shape projects across industries, from employer branding to digital campaigns, always with creativity and ethics at the core.

 

Beyond work, my life is full of color. I live between Germany and Romania with my daughter, a dog, two cats, and a turtle — a small team that reminds me daily of playfulness, patience, and presence.

 

For me, design is not just about visuals. It’s about building trust, clarity, and meaningful connections — whether through a website, a campaign, or a single image. And just like in my early days with the camera, I believe the best stories are found when you pay attention to the details most people overlook.

 

I also draw inspiration from my passions: drone photography, voluntary work in my community, reading, politics, and time spent in nature. These experiences keep me grounded and creative, reminding me that design is never separate from life itself.

 

If my story resonates with you, I’d love to connect. Let’s explore how we can create something meaningful together.