HELLO
From Pixels to Print – Creating Designs That Work Everywhere
This portfolio showcases my work in web design, UX/UI, visual design, motion, and graphic communication — and is an open invitation to collaborate.
With over 20 years of experience across digital design, branding, and storytelling, and hands-on work in marketing, consulting, and finance environments, I create visual systems that work consistently across web, social media, animation, and print.
Having collaborated closely with multidisciplinary teams, I understand how design supports strategy, communication, and business objectives — not just aesthetics.
My work spans custom website design and development, UX strategy, visual identities, motion design, social media assets, and print materials, always built as part of a coherent brand experience.
Whether the outcome lives on a screen, in motion, or on paper, I focus on clarity, usability, and visual impact — creating work that is both functional and memorable.
About Me
Every project starts with a clear intention.
Whether it’s a wellness website, a recruiting tool, or a chatbot for a global consultancy — the goal is always the same: to make something smart, useful, and visually true to the people behind it.
Here’s a selection of digital spaces and systems I’ve helped bring to life — designed with strategy, built with care.
Visual Narrative & Photography
High-impact photography that captures a brand’s essence — from drone photography and corporate event reportage to editorial and product imagery. Professional beauty retouching, high-definition print post-production, and secure image archiving ensure visuals are ready for campaigns, websites, and large-format displays. Lighting, composition, and creative direction work together to tell stories that connect with the right audience.
Drone Photography • Event & Corporate Reportage • Editorial & Product Photography • Adobe Lightroom • Adobe Photoshop • Beauty Retouching • High-Definition Print Prep • Image Archiving • Creative Direction • Lighting & Composition • Visual Storytelling
The Storyteller
Areas of Expertise
Skills I bring to every project
Where Design Meets Storytelling
Over the years, I’ve built a multidisciplinary skill set that combines technical precision with creative direction. My work spans UI/UX design, brand identity systems, responsive websites, and visual communication, shaped through hands-on projects for brands, agencies, and entrepreneurs across multiple industries.
I focus on:
-
Digital & UI/UX Design – responsive websites, accessible interfaces, HTML/CSS/JavaScript, CMS platforms, and SEO-ready structures
-
Brand & Visual Systems – consistent brand identities adapted across digital, print, and campaign formats
-
Creative Collaboration – translating complex requirements into clear, effective solutions with teams and stakeholders
Every project is grounded in real-world execution — meeting tight deadlines, adapting campaigns across platforms, and ensuring each deliverable performs as well as it looks.
Technical Craft & Structure
Clear, functional, and visually refined digital design — from UI/UX layouts to brand-systems and responsive websites. Built with accessibility, performance, and SEO in mind.
UI/UX Design • Brand Identity • Responsive Web Design • CMS (Wix, WordPress, Hubspot, Jira, Confluence) • HTML/CSS/JavaScript • Adobe Creative Suite • Figma • Accessibility • SEO Basics
The Architect
Creative Adaptation & Brand Alignment
When projects shift or new requirements arise, flexibility and clear thinking turn challenges into results. From multi-platform design adaptation and campaign optimization to refining visuals for accessibility and brand consistency, each solution blends creative impact with technical precision. The focus is always on delivering designs that work across formats, audiences, and markets.
Multi-Platform Design • Campaign Optimization • Brand Strategy Alignment • Adobe Creative Suite • Figma • Google Web Designer • Accessibility Standards • Responsive Design • Cross-Platform Testing • Creative Problem Solving
The Problem-Solver
Collaboration & Cross-Disciplinary Workflows
Strong results come from connecting people, ideas, and technology. This role thrives in creative collaboration, working seamlessly with in-house teams, agencies, and freelancers. Experience spans cross-disciplinary projects, aligning design, photography, and digital production to deliver consistent brand experiences across platforms and markets.
Creative Collaboration • Cross-Disciplinary Design • Digital Production • Project Coordination • Client Communication • Adobe Creative Suite • XD • Wix • WordPress • Photography Direction • Workflow Integration
The Bridge
What Working Together Feels Like
Flexible Support
From full website builds to day-to-day design tasks, I adapt to your workflow. Need a flyer or social asset fast? I’ve got you.
Clear Communication
We set clear goals and stay aligned — no tech jargon, no guesswork. You’ll always know where things stand.
Thoughtful Design Thinking
You won’t just get visuals — you’ll get a partner who helps you organize, simplify, and make smart choices for your digital presence.