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From Pixels to Print – Creating Designs That Work Everywhere

This is my portfolio of web, UX, and visual design – and an open invitation to collaborate.

With over two decades of experience in branding, storytelling, and digital design, I blend technical skill with a creative vision to craft work that’s both functional and memorable – whether it lives on a screen or in print.

About Me

Image by Maya Maceka
Designer Notebook
Image by Edho Pratama

Every project starts with a clear intention.

Whether it’s a wellness website, a recruiting tool, or a chatbot for a global consultancy — the goal is always the same: to make something smart, useful, and visually true to the people behind it.
 
Here’s a selection of digital spaces and systems I’ve helped bring to life — designed with strategy, built with care.
Visual Narrative & Photography 

High-impact photography that captures a brand’s essence — from drone photography and corporate event reportage to editorial and product imagery. Professional beauty retouching, high-definition print post-production, and secure image archiving ensure visuals are ready for campaigns, websites, and large-format displays. Lighting, composition, and creative direction work together to tell stories that connect with the right audience.

Drone Photography • Event & Corporate Reportage • Editorial & Product Photography • Adobe Lightroom • Adobe Photoshop • Beauty Retouching • High-Definition Print Prep • Image Archiving • Creative Direction • Lighting & Composition • Visual Storytelling

The Storyteller

Areas of Expertise

Skills I bring to every project

Where Design Meets Storytelling

Over the years, I’ve honed a skill set that blends technical precision with creative vision — from UI/UX design and brand identity systems to photography, illustration, and campaign adaptation. Each ability was built through hands-on projects for brands, agencies, and entrepreneurs across diverse industries.

My work covers:

  • Technical Craft – building responsive websites, brand systems, and accessible digital products with HTML/CSS/JavaScript, CMS platforms, and SEO fundamentals.

  • Creative Adaptation – translating ideas into visuals that work across formats, audiences, and platforms, maintaining brand consistency and visual impact.

  • Collaborative Execution – working seamlessly with teams, clients, and stakeholders to turn complex requirements into clear, engaging solutions.

 
These capabilities are grounded in real-world challenges — launching under tight deadlines, adapting campaigns for multiple channels, and ensuring every deliverable performs as beautifully as it looks.

Technical Craft & Structure

Clear, functional, and visually refined digital design — from UI/UX layouts to brand-systems and responsive websites. Built with accessibility, performance, and SEO in mind.

UI/UX Design • Brand Identity • Responsive Web Design • CMS (Wix, WordPress, Hubspot, Jira, Confluence) • HTML/CSS/JavaScript • Adobe Creative Suite • Figma • Accessibility • SEO Basics

The Architect

Creative Adaptation & Brand Alignment

When projects shift or new requirements arise, flexibility and clear thinking turn challenges into results. From multi-platform design adaptation and campaign optimization to refining visuals for accessibility and brand consistency, each solution blends creative impact with technical precision. The focus is always on delivering designs that work across formats, audiences, and markets.

Multi-Platform Design • Campaign Optimization • Brand Strategy Alignment • Adobe Creative Suite • Figma • Google Web Designer • Accessibility Standards • Responsive Design • Cross-Platform Testing • Creative Problem Solving

The Problem-Solver

Collaboration & Cross-Disciplinary Workflows

Strong results come from connecting people, ideas, and technology. This role thrives in creative collaboration, working seamlessly with in-house teams, agencies, and freelancers. Experience spans cross-disciplinary projects, aligning design, photography, and digital production to deliver consistent brand experiences across platforms and markets.

Creative Collaboration • Cross-Disciplinary Design • Digital Production • Project Coordination • Client Communication • Adobe Creative Suite • XD • Wix • WordPress • Photography Direction • Workflow Integration

The Bridge

Abstract Linear Background

Every project starts with a good conversation.
Click below — I’d be glad to hear your idea and explore if it could lead to a collaboration.

What Working Together Feels Like

Flexible Support

From full website builds to day-to-day design tasks, I adapt to your workflow. Need a flyer or social asset fast? I’ve got you.

Clear Communication

We set clear goals and stay aligned — no tech jargon, no guesswork. You’ll always know where things stand.

Thoughtful Design Thinking

You won’t just get visuals — you’ll get a partner who helps you organize, simplify, and make smart choices for your digital presence.

Curious how we could work together?

I’m happy to listen, explore your needs, and find the right approach for your project.

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